When you enter the word “law firms” in Google’s address bar, it automatically displays the results of nearby law firms. Now, think about it for a second. You mentioned a generic keyword without any local terms. Still, you are provided with localized results. That happens because Google knows your location and it displays maps and search results accordingly.
But Why Is Google So Reliable?
Google itself is not a magician. The real effort is made by the law firms that appear on SERPs. However, many lawyers still follow the principle of word-of-mouth marketing, others find it quite difficult to find new clients through this technique. For them, the only effective way to get noticed is by investing in high quality and reliable local SEO. Why? Because, people these days rely on mobile phones to learn about anything. From finding businesses to searching products, a cell phone is the first thing they use. So, if you’ve done your homework, you’re likely to get their attention.
But before you jump to SEO techniques, think about these challenges:
1. It’s a highly competitive field.
If you’re a newcomer, you should be prepared to give your SEO some time, till they generate results.
2. Lawyers are highly ambitious and competitive.
They’re looking for results so they’d be willing to try anything that works. So, you’ll face tough competition on field-related and generic keywords.
3. Be aware of the restrictions imposed by your Bar association. In most cases, law firms don’t know about any new rule or restriction imposed on SEO, so they are likely to get some surprises.
Here are some local searched for law firms that can be use:
Start With Smaller Location
Before you go on to become city’s best lawyer, you ought to have a good record regarding more specific keyword – say a
“criminal lawyer (name of the neighborhood)”. You should know that competition for a city-based keyword would be harder. With a strong foundation – first page ranking for neighborhood search – would give you an edge over others.
Local Content Always Helps
To rank well for a specific search term, you have to create a quality content on a regular basis. Google always gives priority to sites that are consistent regarding content generation.
Encourage your existing clients to review your business on Google, Yelp and other similar sites. The more mentions you have the better it is for your law firm. There are hundreds of networks where customers can review businesses. It would be hard for you to go through customer reviews on each, so better hire a professional firm to monitor reviews on these sites.
Before you get reviews, you need to acquire your place on local listings. So, get listed on as many directories as you possibly could. Claim your business on sites where reviews about you have already been mentioned by your customers. You can, for example, start from Google+ Local listing then focus on free legal directories.
Get Citations and Links
Websites that rank high on Google have high-quality links. Google also considers business names, phone or other contact information is used even without the link. A citation is a strong influencer for local searches. The more links and citations you have, the better it will be for you.